The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder…

What happens when resources become scarce and society starts to crumble? As the competition for resources pulls America’s previously stable society apart, the “New Normal” is a Soft Apocalypse. This is how our world ends; with a whimper instead of a bang. New social structures and tribal connections spring up across America, as the previous social structures begin to dissolve. Locus Award finalist and John W. Campbell Memorial Award finalist Soft Apocalypse follows the journey across the Southeast of a tribe of formerly middle class Americans as they struggle to find a place for themselves and their children in a new, dangerous world that still carries the ghostly echoes of their previous lives

Прямая трансляция с парада на Монохромной площади, посвященного дню рождения нашего великого отца и учителя Норберта Винера

Коллективная монография представляет собой первое планомерное академическое исследование феномена Soft Power, интерес к которому вспыхнул с особой силой в последнее пятилетие. Авторы – специалисты в области политологии и международных отношений, семиотики и языкознания – излагают собственные взгляды на проблему «мягкой силы» и знакомят с представлениями, сложившимися по этому поводу в своих областях. Ряд работ содержит попытки применения нового понятия к описанию политических процессов в ряде стран. Книга представляет интерес не только для исследователей, преподавателей и студентов целого ряда общественных дисциплин, но и для практиков-политконсультантов, специалистов по PR, журналистов, сотрудников госструктур. 2-е издание, стереотипное

KGI - 5.5 Rachel Kelly has traveled a long, hard road in her journey back to her husband, Ethan, and the Kelly family. Now, as she and Ethan are poised to move into their new home, safe behind the walls of the Kelly compound, Rachel wonders if she’ll finally be free of the ghosts that have haunted her for so long and if she’ll step into the sun after a past steeped in darkness

It was the 20th century Gold Rush. From the hobby shops and backwoods they came—eccentrics, prodigies, flimnammers, and entrepreneurs—to create the explosive, lucrative business of personal-computer software. They were a small group who took their obscure hobbies and became catalysts for the information revolution. Some made it big—making millions of dollars overnight. Others lost it all. This is their story—a chronicle from the inside written by Doug Carlston, a man who experienced the Gold Rush era first-hand, created a multi-million dollar software company, and watched a he industry giants collapsed all around him. He gives a personal account of the programmers, adventurers, and down-home tinkerers who gave fuel to the personal computer's rise and triggered their own fall. Here you'll meet them all— the victims and survivors—and discover the factors and events that resulted in both. Douglas G. Carlston is one of the prominent players in the software industry, as he and his brother Gary founded Broderbund Software, the largest consumer software publisher in the U.S., located in San Rafael, California