Что ждет традиционную рекламу в 21 веке, в условиях, когда меняются и потребители (которые становятся все менее доверчивыми), и медиасредства (которые становятся все менее зависимыми от рекламных вливаний)? Переосмысливая понятие рекламы, автор книги предлагает задуматься о том, каковы ее функции в изменившихся условиях, и предлагает новую формулу эффективности: «релевантность, полезность, развлекательность». Книга будет полезна всем, кто работает в сфере маркетинга, рекламы, брендинга и PR

 Nights in Bliss, Colorado - 6.5 Having twin newborns is a dream come true for Nate Wright, Callie Sheppard, and Zane Hollister. Having two babies who don’t sleep at night is a nightmare for their love life. They all love Charlie and Zander, but they’re missing something. Callie feels unsexy and more like a mom than a wife. Nate and Zane love their wife, but they’re not sure how to reach her. Her marriage out of control, Callie worries she might lose them. But her husbands have a plan to change all of that. It involves spending some time in the Talbot guesthouse. Deep in the night in Bliss, this threesome will get their groove back

This anthology includes 120 authors—who contributed 230 works totaling approximately 1.1 million words of fiction. These pieces all originally appeared in 2014, 2015, or 2016 from writers who are new professionals to the SFF field, and they represent a breathtaking range of work from the next generation of speculative storytelling. All of these authors are eligible for the John W. Campbell Award for Best New Writer in 2016. We hope you’ll use this anthology as a guide in nominating for that award as well as a way of exploring many vibrant new voices in the genre

Bertha Cool was in a flap. The distinguished Mr Homer Breckinridge had been waiting twenty minutes for Donald Lam to make an appearance, and around Mr Breckinridge was the heady aroma of C-A-S-H. Then Donald appeared and in no time found himself hired to investigate an insurance claim. “Such nice, safe, respectable work”, purred Bertha, “and it’s up for grabs.” But it didn’t take Donald long to find out he was anything but safe and that he was the one up for grabs

There’s always one more grave to dig. Lately, life has been unnaturally calm for vampires Cat Crawfield and her husband Bones. They should have known better than to relax their guard, because a shocking revelation sends them back into action to stop an all-out war… A rogue CIA agent is involved in horrifying secret activities that threaten to raise tensions between humans and the undead to dangerous heights. Now Cat and Bones are in a race against time to save their friends from a fate worse than death…because the more secrets they unravel, the deadlier the consequences. And if they fail, their lives—and those of everyone they hold dear— will be hovering on the edge of the grave

The odd thing about Walter Schoen, German born but now running a butcher shop in Detroit, he's a dead ringer for Heinrich Himmler, head of the SS and the Gestapo. They even share the same birthday. Honey Deal, Walter's American wife, doesn't know that Walter is a member of a spy ring that sends U.S. war production data to Germany and gives shelter to escaped German prisoners of war. But she's tired of telling him jokes he doesn't understand—it's time to get a divorce. Along comes Carl Webster, the hot kid of the Marshals Service. He's looking for Jurgen Schrenk, a former Afrika Korps officer who escaped from a POW camp in Oklahoma. Carl's pretty sure Walter's involved with keeping Schrenk hidden, so Carl gets to know Honey, hoping she'll take him to Walter. Carl then meets Vera Mezwa, the nifty Ukrainian head of the spy ring who's better looking than Mata Hari, and her tricky lover Bohdan with the Buster Brown haircut and a sly way of killing. Honey's a free spirit; she likes the hot kid marshal and doesn't much care that he's married. But all Carl wants is to get Jurgen Schrenk without getting shot. And then there's Otto—the Waffen-SS major who runs away with a nice Jewish girl. It's Elmore Leonard's world—gritty, funny, and full of surprises

The Hound Bridget ban has vanished and the Kennel (the mysterious superspy agency) has given up looking for her. But her daughter, the harper Mearana, has not, and she has convinced the scarred man, Donovan, to aid in her search. But Donovan’s mind has been shattered by Those of Name, the rulers of the Confederacy, and no fewer than seven quarreling personalities now inhabit his skull. How can he hope to see Mearana safely through her quest? Together, they follow Bridget ban’s trail to the raw worlds of the frontier, edging ever closer to the de-civilized and barbarian planets of the Wild. Along the way, they encounter evidence that they too are being followed—by a deadly agent of Those of Name.From BooklistOn the harper Mearana’s home planet, up Jim River is a saying indicating a journey ever further into danger and the unknown. Mearana’s mother, Bridget ban, has disappeared on mysterious business. Even the Kennel, her employer and one of the galaxy’s two sources of secret agents, didn’t know what she was looking for or where she went. Mearana is determined, though, to discover her mother’s fate. She manages to convince the scarred man, the Fudir, who was once Donovan but became six or seven personalities after a botched experiment by Those of Name, to join her out of a sense of nostalgia. The worlds inhabited by these people are sufficient reason to read the novel. The extrapolations of linguistic drift and remnants of ancient history that Flynn conjures constitute a fascinating story in themselves. Adding to them a tense and thrilling search from the bar on Jehovah to the very Wild itself, through strange cultures and dangerous ports, just makes the book all the more engaging

Bel Kaufman's Up the Down Staircase is one of the best-loved novels of our time. It has been translated into sixteen languages, made into a prize-winning motion picture, and staged as a play at high schools all over the United States; its very title has become part of the American idiom. Never before has a novel so compellingly laid bare the inner workings of a metropolitan high school. Up the Down Staircase is the funny and touching story of a committed, idealistic teacher whose dash with school bureaucracy is a timeless lesson for students, teachers, parents--anyone concerned about public education. Bel Kaufman lets her characters speak for themselves through memos, letters, directives from the principal, comments by students, notes between teachers, and papers from desk drawers and wastebaskets, evoking a vivid picture of teachers fighting the good fight against all that stands in the way of good teaching

Being a Time Courier was one of the best jobs Judson Daniel Elliott III ever had. It was tricky, though, taking group after group of tourists back to the same historic event without meeting yourself coming or going. Trickier still was avoiding the temptation to become intimately involved with the past and interfere with events to come. The deterrents for any such actions were frighteningly effective. So Judson Daniel Elliott played by the book. Then he met a lusty Greek in Byzantium who showed him how rules were made to be broken!

Men and women who have shown signs of telepathic powers have been brought together by the U.S. Military to investigate their powers’ possible military application. Meanwhile, telepathic aliens in a solar system destined for destruction try to telepathically cry out for help and understanding, only to reach our heros in the research project

Darcey Steinke's first novel, now back in print, is an unusually assured and lyrical debut. Set on an island resort town off North Carolina, it tells of summer people and islanders, mothers and sons, women and men, love and its dangers. It is the story of Emily, a woman free as the waves she swims in every day, of the man who wants to clip her wings, of her son and the summer that he will become a man. George Garrett called it "clean-cut, lean-lined, quickly moving, and audacious. . [Steinke is] compassionate without sentimentality, romantic without false feelings, and clearly and extravagantly gifted." "Beautifully written. . a seamless and almost instinctive prose that often reads more like poetry than fiction." — Robert Olmstead, The New York Times Book Review; "Dazzling and charged. . Darcey Steinke has the sensuous and precise visions of female and male, and of the light and dark at the edge of the sea." — John Casey

Opposites attract in a sexy tale of unexpected love When the Dempsey patriarch suffers a heart attack, Lucas Dempsey steps up to keep the doors of the family restaurant open. The proverbial prodigal son returns home to Anchor Island—putting family first and his quest to make partner at his high-powered law firm on hold. Sporting a bruised ego after losing his fiancée to his older brother, Lucas would rather walk on glass than spend six weeks within spitting distance of the happy couple. But family duty calls. And that duty includes working side-by-side with a tantalizing spitfire intent on driving him mad. Tough-as-nails boat mechanic Sid Navarro is happy to trade her tools for an apron to help the Dempseys in their time of need. That is, until she realizes she’ll be working alongside Lucas, the man she’s loved from afar since she first laid eyes on him in high school. Lucas could charm the paint off a schooner, but Sid knows she doesn’t fit his girl-next-door type. To show her true feelings would mean certain heartbreak, but the temptation of Lucas in her bed might be more than she can resist. After a rocky start punctuated by verbal barbs and exasperating arguments, things heat up between them—big-time—but their steamy affair turns more than casual in a matter of weeks. Sid’s life has become the dream she’s always wanted, and Lucas has fallen hard for the last woman he ever expected to love. But this affair has an end-date, as Lucas must return to his life and career in the big city, a place where Sid would never fit in. When the end comes earlier than expected, walking away turns out to be a challenge neither of them wants to win. Up to the Challenge is a sexy, fast-paced, romantic story of family, island life, and finding love in unexpected places

In a city of living bone rising high above the clouds, where danger hides in the wind and the ground is lost to legend, a young woman must expose a dangerous secret to save everyone she loves. Welcome to a world of wind and bone, songs and silence, betrayal and courage. Kirit Densira cannot wait to pass her wingtest and begin flying as a trader by her mother's side, being in service to her beloved home tower and exploring the skies beyond. When Kirit inadvertently breaks Tower Law, the city's secretive governing body, the Singers, demand that she become one of them instead. In an attempt to save her family from greater censure, Kirit must give up her dreams to throw herself into the dangerous training at the Spire, the tallest, most forbidding tower, deep at the heart of the City. As she grows in knowledge and power, she starts to uncover the depths of Spire secrets. Kirit begins to doubt her world and its unassailable Laws, setting in motion a chain of events that will lead to a haunting choice, and may well change the city forever — if it isn't destroyed outright

Cecīlija Dinere Upe šalc un šalc Stāsts Bērnības un skolas gadu atmiņas. Latvijas valsts Izdevniecība Rīgā 1967 Noskanējis grāmatu un  failu izveidojis Imants Ločmelis imantslochmelis@inbox.lv Ilustrējis S. Šēgelmanis

Through fate, misfortune and a secret device a team of elite Israeli commandos find themselves in Poland in 1942. Chased by a rogues gallery of authentic German SS men, the commandos raid death camps and engage Nazis, keeping one step away from their own destruction

Изучив девять факторов, которые максимально влияют на продажи, на примерах из практики российских компаний, вы без труда разберетесь во всех тонкостях управления продажами и разработаете четкий план мероприятий по улучшению результатов вашего бизнеса. Книга подойдет коммерческим директорам, начальникам отделов продаж, начальникам маркетинговых отделов, руководителям филиалов, директорам и собственникам бизнеса, которые лично участвуют в управлении продажами

«UPGRADE по-римски» – книга-провокация, продолжение бизнес-бестселлера «Как управлять рабами» кембриджского профессора-античника Джерри Тонера. Однако если «Как управлять рабами» – справочник римского «специалиста по кадрам», то «UPGRADE по-римски» – это пособие по самосовершенствованию. Изложить воззрения римлян на то, как достичь успеха, автор доверяет рабовладельцу-аристократу Марку Сидонию Фалксу. Именно он разъясняет читателю, как управлять поместьем и слугами, контролировать эмоции и сохранять твердость в любой ситуации, побеждать врагов и двигаться по социальной лестнице, выбирать жену, да и в целом получать от жизни удовольствие. Иные советы могут показаться чрезмерно жестокими и даже шокировать нашего современника, но все они отличались безусловной эффективностью. Во многих своих поступках жители Древнего Рима удивительно похожи на нас, хотя и ценили качества, весьма далекие от тех, что описываются в популярных руководствах по личностному росту. Читателю лишь остается решить, хотелось ли бы ему жить по изложенным в книге правилам

Новая книга от автора бестселлеров «“Do not disturb”. Записки отельера» и «“Room service”. Записки отельера» – владельца и генерального менеджера отеля «Гельвеция» Юниса Теймурханлы. «Гельвеция» вновь приглашает читателей в мир гостиничного бизнеса, возвращаясь с новыми историями – смешными и трогательными, поучительными и грустными, но неизменно живыми и яркими. А все секреты, как и положено миру «индустрии гостеприимства», охраняющему наш сон и покой, надежно скрывают двери отеля. Но это уже совсем другая история…

Peter Diamond, the traditionalist dinosaur of Bath CID, finds the low murder rate in the city a touch frustrating, so he decides to check whether a couple of suicides which his colleague is investigating have been accurately classified. On the outskirts of the city a woman is found unconscious in a hospital car park, but when she recovers she can't remember who she is or how she came to be there. Soon after she is released into the care of the local authority, Diamond has a 'proper' case to get his teeth into when a woman's body is found in the garden of a flat after a somewhat drunken party. None of the other guests knew her and it is not clear whether she slipped, jumped or was pushed, and with no clue as to her identity Diamond has a puzzle to satisfy his quirky talents. In a mystery of stunning complexity, Peter Lovesey amply demonstrates his gifts as the grand master of the contemporary whodunnit

By offering up the blood of a lamb, Silvia, the protagonist of Upon the Dull Earth, is able to summon creatures she identifies as angels. She thinks that the creatures are her ancestors and she is sure that one day she will join them. At the same time, though, it is not clear whether the creatures are really good, as Silvia thinks, or wicked. Their behavior and their relation with Silvia scare the girl's relatives and Rick, her boyfriend. Rick thinks that Silvia's behavior is very dangerous, as “the white-winged giants . . . can sear [her] to ash”. During a quarrel with Rick, the girl accidentally cuts herself. Independently from her will, Silvia's blood summons the creatures. Unable to control their power, the angel-like giants burn Silvia's body and leave only “a brittle burned-out husk”

Ever think Scrooge had it right before the ghosts ruined his life? Meet Aidan O'Conner. At one time he was a world-renowned celebrity who gave freely of himself and his money without wanting anything in return...until those around him took without asking. Now Aidan wants nothing of the world—or anyone who's a part of it. When a stranger appears at his doorstep, Aidan knows he's seen her before…in his dreams. Born on Olympus as a goddess, Leta knows nothing of the human world. But a ruthless enemy has driven her from the world of dreams and into the home of the only man who can help her: Aidan. Her immortal powers are derived from human emotions—and his anger is just the fuel she needs to defend herself… One cold winter's night will change their lives forever… Trapped together in a brutal winter storm, Aidan and Leta must turn to the only power capable of saving them—or destroying them both: trust

Efter drakens attack, skickas Kyra på ett hastigt uppdrag: att korsa Escalon och leta reda på hennes farbror i det mystiska Tornet i Ur. Tiden har kommit för henne att lära sig om vem hennes mor är, och för att träna och utveckla sina speciella krafter. Det kommer att vara ett uppdrag fyllt med fara för en ensam tjej, Escalon är fylld med skräckinjagande bestar och likaså män– vilket kommer att kräva styrka för att hon skall kunna överleva. Hennes far, Duncan, måste leda sina män söderut, till den stora krigarstaden Esephus, för att fria sina män från järngreppet som Pandesia har. Om han lyckas, kommer han att behöva resa till sjön Ire och de snöiga Bergen Kos där de tuffaste krigarna i Escalon lever, men han behöver för att kunna ta över huvudstaden. Alec rymde med Marco rymde från Flammorna genom Törnarnas skog, och jagas av exotiska bestar. Det är en upprörande resa genom natten när han letar efter sin hemstad, där han ska återförenas med sin familj. När han kommer fram blir han chockad över vad han ser. Merk, trots hans bittra kritik, vänder för att hjälpa flickan, och att hitta sig själv, för första gången I sitt liv, intrasslad I någon annans affärer. Han kommer inte att försaka sin pilgrimsfärd till Tornet I Ur, och han känner ångest när tornet inte är som han förväntar sig. Vesuvius manar sin jätte när han leder sina troll genom en tunnel under marken, och försöker passera Flammorna, medan draken, Theos, har sitt eget speciella uppdrag i Escalon. Med sin starka atmosfär och sina komplexa karaktärer, så är UPPKOMSTEN AV DE TAPPRA en svepande saga med krigare och knektar, av kungar och lorder, av ära och tapperhet, av magi, öde och drakar. Det är en berättelse om kärlek och brustna hjärtan, av bedrägeri, ambition och svek. Det är den finaste fantasyn, och det inbjuder oss till en värld som kommer leva med oss för alltid, en som kommer att locka alla åldrar och kön

Praise for Lincoln Michel: "Lincoln Michel is one of contemporary literary culture's greatest natural resources." — Justin Taylor, Vice "Weird, darkly funny stories…Michel ably handles modes from lyrical to ironic.” — New York Times Children go to school long after all the teachers have disappeared, a man manages an apartment complex of attempted suicides, and a couple navigates their relationship in the midst of a zombie attack. In these short stories, we are the upright beasts, doing battle with our darker, weirder impulses as the world collapses around us. “Lincoln Michel’s stories are strange, haunting and often very funny beasts. His prose is rich and also spare. He can kill you in two pages or take you for a long, dangerous, kooky ride — and then kill you. And by kill you, I mean thrill you. Savor this book and welcome Mr. Michel.”—Sam Lipsyte “In Upright Beasts, Lincoln Michel uses the unreal and the surreal in ways that allow his readers to understand something about the human condition. Who are we when someone allows us to see ourselves more clearly? We are pitiful, ridiculous, beautiful, sometimes brave and sometimes cowards, but always — in these stories — illuminated.”—Kelly Link “Many first books carry the suggestion of promise, of wonderful things to come, but it is most unusual to encounter a debut as agile and assured and utterly dazzling as Upright Beasts. These stories are mighty surrealist wonders, mordantly funny and fiercely intelligent, and Lincoln Michel is a writer that will leave you in awe.”—Laura van den Berg “Lincoln Michel has created a sinister landscape that feels at once uncomfortably familiar and yet truly strange. This is the post-pastoral as creeping horror story — a kind of secret, alternate history of a forgotten America, a country of half-dead towns and empty streets. There are welcome echoes of Barthelme and others in here, but Michel’s voice carries through, darkly intelligent and unmistakably original. A tremendous debut.”—Charles Yu “The world presented in Michel’s admirable debut collection is similar to our own, yet twisted just enough to feel strange. . Michel frequently knocks his brief bursts of prose out of the park.”—Publishers Weekly “Deadpan and life affirming, the stories in this genre-bending debut veer from an apartment complex for the suicidal to a ghostly artists’ colony to the innards of wild things.”—O Magazine

A new war is dawning! The Three Laws of the Vampire Federation: 1. A vampire must never harm a human 2. A vampire must never turn a human 3. A vampire must never love a human DI Joel Solomon has a secret: he believes in vampires. But a ritual murder in the Oxfordshire countryside is just the first incident in a horrifying chain of events drawing the Detective Inspector into his worst nightmare. Are vampires really claiming fresh victims? Alex Bishop is an agent of the Vampire Intelligence Agency (VIA), tasked with enforcing the laws of the global Vampire Federation and hunting down rogue members of her race. But when the Federation comes under attack from an uprising led by the traditionalist vampire Gabriel Stone, Alex finds herself fighting for survival. From the streets of London and Oxford to the canals of Venice and the mountains of Transylvania, Joel and Alex are plunged into a deadly game of cat and mouse as the war between the Trads and the Feds threatens to destroy them — and everything they believe in!

“Our Dragon doesn’t eat the girls he takes, no matter what stories they tell outside our valley. We hear them sometimes, from travelers passing through. They talk as though we were doing human sacrifice, and he were a real dragon. Of course that’s not true: he may be a wizard and immortal, but he’s still a man, and our fathers would band together and kill him if he wanted to eat one of us every ten years. He protects us against the Wood, and we’re grateful, but not that grateful.” Agnieszka loves her valley home, her quiet village, the forests and the bright shining river. But the corrupted Wood stands on the border, full of malevolent power, and its shadow lies over her life. Her people rely on the cold, driven wizard known only as the Dragon to keep its powers at bay. But he demands a terrible price for his help: one young woman handed over to serve him for ten years, a fate almost as terrible as falling to the Wood. The next choosing is fast approaching, and Agnieszka is afraid. She knows—everyone knows — that the Dragon will take Kasia: beautiful, graceful, brave Kasia, all the things Agnieszka isn’t, and her dearest friend in the world. And there is no way to save her. But Agnieszka fears the wrong things. For when the Dragon comes, it is not Kasia he will choose

Liv, młoda dziewczyna przemieniająca się powoli w dorosłą kobietę, jest osobą skłonną do samotności. Jej wrażliwa artystyczna natura sprawia, że Liv chętnie chroni się w nierealnym świecie swej bujnej wyobraźni. Opowiada też o nim rodzinie i rówieśnikom, gdy więc zdarza się prawdziwe nieszczęście, nikt jej nie wierzy. Wtedy jednak pojawia się w okolicy nieznajomy mężczyzna, w którym zakochują się natychmiast wszystkie dziewczyny. Ale on widzi tylko Liv…

Sabrina wie, że ojciec, rządzący małym arabskim księstwem, zamierza zaaranżować jej małżeństwo. Wychowana i wykształcona w Ameryce, chce jednak sama wybrać przyszłego męża. Gdy pewnego dnia dowiaduje się że ojciec uczynił to za jej plecami bez namysłu ucieka na pustynię. d pewnej śmierci ratuje ją Kardal. Uprowadza dziewczynę do legendarnego słynnego z bogactw Miasta Złodziei… W tym momencie rozpoczyna się niebezpieczna, a zarazem fascynująca gra, w której stawką są duma, honor i miłość…

Если ты — двадцатилетняя девушка, которую выдворили за порог родного дома из-за крупных недопонимании в семье, обнулив при этом все счета, — это одно дело. Если ты — паладин на службе у правителя, которому серьезно досадил, из-за чего последний отправил тебя в изгнание подальше от родного и столь привычного мира, в добавок забрав то, что цениться всегда и везде — силу и власть — это уже совсем другое. Но как говориться, король при любых обстоятельствах остается королем. Даже если обстоятельства сложились таким образом, что тебя занесло в современный Нью-Йорк

Russia, Communist China, Japan, Nazi Germany, the United States: they began World War II as mortal enemies. But suddenly their only hope for survival-never mind victory-was to unite to stop a mighty foe-one whose frightening technology appeared invincible. Far worse beings than the Nazis were loose. From Warsaw to Moscow to China's enemy-occupied Forbidden City, the nations of the world had been forced into an uneasy alliance since humanity began its struggle against overwhelming odds. In Britain and Germany, where the banshee wail of hostile jets screamed across the land, caches of once-forbidden weapons were unearthed, and unthinkable tactics were employed against the enemy. Brilliantly innovative military strategists confronted challenges unprecedented in the history of warfare

In a series of mock lesson plans and a "program of study" Galeano provides an eloquent, passionate, funny and shocking exposé of First World privileges and assumptions. From a master class in "The Impunity of Power" to a seminar on "The Sacred Car" — with tips along the way on "How to Resist Useless Vices" and a declaration of the "The Right to Rave" — he surveys a world unevenly divided between abundance and deprivation, carnival and torture, power and helplessness. We have accepted a "reality" we should reject, he writes, one where poverty kills, people are hungry, machines are more precious than humans, and children work from dark to dark. In the North, we are fed on a diet of artificial need and all made the same by things we own; the South is the galley slave enabling our greed

A stranger takes over a role in a play, leaving the rest of the cast to ponder his motives. Two minutes into the second act, there is a knock on Nicolas Boehlmer’s dressing-room door, just as he’s smoking his last cigarette before having to go back on stage. . and, without thinking, he says,“Come in,” still in character. He quickly finds himself bound, gagged, and stripped by a man who appears to be his mirror image: costumed in the same wig, make-up, and clothes. Nicolas is powerless to prevent his usurper from going out and playing his role — with increasingly ridiculous consequences. Is this “upstaging” the act of a depraved amateur? Sabotage by a rival? A piece of guerrilla theater? A political statement? Whatever the cause, Nicolas and his fellow actors soon find their play — and their lives — making less and less sense, as the parts they play come under assault by this irrational intruder

Ruta Rendela Upurvilks Romāns Viņi droši vien gatavo­jas kādu nogulēt. Tā noteikti būtu nodomā. jusi policija, ja apstā­dinātu mašīnu, kas pārlieku ātri traucās pa tumšo ceļu. Vīrietis un meitene būtu spiesti izkāpt un paskaidrot, kāpēc viņiem līdzi ir ierocis. Paskaidrojums tiktu prasīts no vīrieša, jo meitene nevarētu atbildēt. Viņa iedomā­jās, ka lietusmēteļi, ko viņi apvilkuši, izskatās pēc gangsteru maskēša­nās kankariem… No angļu valodas tulkojusi Dagnija Dreika Mākslinieks Jānis Jaunarājs © Izdevums, noformējums "Artava", 1992 Noskannējis grāmatu un failu izveidojis Imants Ločmelis Apgāds «ARTAVA» Rīgā

Эта книга про успешное преодоление кризиса среднего возраста, про переоценку жизненных ценностей и про то, как обычный представитель среднего класса может поменять себя, своё отношение к миру, свою профессию и всю свою жизнь. Как из корпоративного работника, живущего без радости, без цели и смысла, можно превратиться в человека, нашедшего дело своей мечты и мотивацию, чтобы развиваться и двигаться вперёд